Facebook Ads

Everyone knows about Facebook and the power its advertisement platform has. Facebook made it super simple to set up ads, but unless you know how to set up the proper targeting, you will not see the conversions the way you’d expect.

We specialize in setting up an eye capturing campaign that is optimized for specific targeted audience. By researching your “ideal” audience, we are able to have more potential leads directed to your website.

Aside from the regular ad displaying feature, FaceBook is known as the largest user data center and has partners across the web that provide constant updated information regarding their users. This allows us to focus on several key areas:

• Custom: Using your customer database, we will upload phone numbers, email addresses, Facebook user IDs, and app user IDs. That information will then be matched to as many user profiles as possible.
• Lookalike: Now that we have a picture of your customer database, Facebook can find similar users to open up a whole new set of potential customers.
• Location: This is important, especially for a local business. Ads will specifically target a region, city, state, or country that can purchase your products.
• Age, Gender, Language: Unless you’re targeting kids from 1 to 92, honing in on the right age, gender, and native language of users is important to effective marketing. Luckily, this is easy to do on Facebook.
• Detailed Targeting: This approach is used to target new customers or people who’ve never heard of your business before. It involves demographics, interests, behaviors, and other categories.

The delivery of the ad is crucial. The goal is to get people to follow the click-to-action rather than just add an impression to the statistics. We’ll prepare an ad copy that will provide enough incentive for the targeted user to want to click and find out more.