Land Surveying Web Design
From simple site survey to highly detailed 3D models
Project Summary
360 Land Surveying came to us when they realized that it’s time to create a uniform brand design, as well as upgrade their old website. They understood that keeping up with the evolving design trends is important not only for aesthetics but also for brand recognition.
We’ve taken their old site and any material they could provide and just like their name, did a 360 makeover to the layout, flow, and graphic design of the entire company.
Tags
Strategy & Planning
Taking the old site’s content and organizing it into a format that is simple to follow was the main focus. We wanted users to be able to understand what the website is about within 5 seconds or less from the moment they land on the page.
After analyzing all the pages and services, we began reviewing the land surveying competitors, as well as research different sites that had interesting ideas we could get inspirations from.
Mobile Friendly Fluid Design
Since the desktop view had a lot of settle animating elements moving around the page, we had to make sure it all dynamically adjusts to any screen size.
Following the standards for a website design on a mobile device, we’ve positioned the elements in a way that makes it easy to scroll through.
Before & After
The previous website was purely created for serving information to the viewers. There was lack of design, no clear click-to-action, it wasn’t mobile friendly, and the list goes on.
We’ve analyzed how we can take what was already there, and converted it into a website that gives its users a certain sense of direction. We wanted users to understand the company and make a decision rather than just leave the page.
Branding Design
360 Land Surveying wanted to stick with the orange they previously had so we had to figure out a way to combine it with another colour that would provide a sense of comfort for customers.
We chose to go with the dark blue as it provides a trust association for customers, as well as portrays credibility and maturity. We also wanted to maintain sharp lettering as a representation of the precision and accuracy that the company stands by.
Full SEO Website Audit
After completing the unique website design, we shifted our focus to organic SEO ranking. We began with a comprehensive website audit to identify on-site and off-site issues. Once we had a clear understanding of the areas needing improvement, we developed a strategic plan to address key tasks.
Our content writer crafted engaging articles targeting the main keywords to attract qualified leads. Meanwhile, our SEO expert optimized the website’s On-Site SEO, resolving errors by coordinating development fixes and implementing a strong backlink strategy for improved search rankings.
Typography
As a company that works with precision, we wanted to use a font that is very clear and sharp. Our selection of the Gotham Pro font type allowed to combine the company’s messaging with the design.
In order to keep the consistency in the design and to have an easy flow from section to section, we decided to use the same font type as for the titles, except the thin version rather than bold.
Colors
Every section, top to bottom
The preview scrolls through the complete page automatically.
Achievements
Comparing the old and new website side by side shows a complete transformation, not just in looks, but in performance.
The redesign modernized the brand, aligning every visual and message across all marketing materials, while the new site architecture was built with SEO in mind from the ground up. Clean code, optimized structure, and faster load times made it easier for search engines to crawl and rank the site.
By improving user experience and creating clear navigation paths, visitors now spend more time on the site, engage with more pages, and convert at a higher rate. The result? Stronger visibility in search results, higher organic traffic, and a refreshed brand that finally reflects the quality of the services offered.
By optimizing the SEO strategy, organic search traffic more than doubled, while paid ad spend dropped by 25%.
This shift showed that the new structure, optimized content, and improved technical SEO started driving consistent, high-quality traffic without relying heavily on ads.
Performance Highlights:
• +103% increase in organic search sessions
• +34% increase in direct traffic
• +165% growth from social visibility
• 25% reduction in paid ad spend while maintaining lead volume
BragDeal’s approach turned 360 Land Surveying’s website into a self-sustaining marketing channel, delivering long-term visibility, higher rankings, and stronger ROI through a smarter, more efficient SEO strategy.
Ready for a website worth bragging about?
Now that you've had a chance to learn about our process as well as review our case studies of all the web design in Vancouver, it is time to get your project moving forward!
or email info@bragdeal.com