Every month, 70 million new blog posts are published, and WordPress alone powers 42% of all websites. This shows that blogging is still a major part of online marketing.

Do I Need a Blog? 10 Reasons Why The Answer is Yes!
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A recent survey found that among different types of content marketing like videos, infographics, ebooks, and online events, 90% of businesses used blogs to promote their brands in the past year.

With so much focus on TikTok and Instagram, you might wonder if blogging is still important. The answer is yes! Blogging has been around since 1993 and offers unique benefits that social media can’t replace.

In this article, we’ll explain why blogging still matters, even in a world dominated by social media. We’ll cover its advantages, including building authority, attracting visitors through search engines, and creating a loyal audience.

Do I Need a Blog? What Exactly Is It? 

A blog post is a web page on your site that focuses on a specific sub-topic related to your blog’s main theme.

For example, if you run a fitness blog on your health and wellness website, you might write a post titled “10 Effective Workouts for Busy Professionals.” While your blog covers fitness in general, this post focuses on a specific topic—workouts for people with tight schedules.

Blog posts help your website show up on search engines for different keywords. In this case, your post could help your site rank on Google for searches like “quick workouts for busy people.”

When someone searches for efficient workouts and finds your blog post, they also get access to the rest of your website. After reading, they might click on the “Programs” page to explore the fitness plans and services your business offers.

Do I Need a Blog For My Business?

Almost every online business benefits from an SEO-optimized website, but a blog that ranks on Google is often seen as an extra rather than a must-have.

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Whether a blog or resource hub is a good fit for your business depends on your goals and the resources you can put into it.

Blogging might be a smart choice if:

  • You have the time or budget to build a blog that ranks well. Posting a few words every few months won’t be enough to make an impact.
  • Your audience mainly finds you online. If people discover your business through the internet, skipping content marketing could mean losing potential sales. This is especially true if you offer something like a product, a subscription, or a software service.
  • People usually have questions before deciding to work with you. A blog is a great way to answer those questions and even attract potential customers.
  • If you want to be seen as an expert in your field, blogging can help. Imagine every time someone searches for a topic, your blog post shows up. That’s a strong way to build trust and authority!

The True Impact of Blogging on Your Business (Top Reason)

Blogging can be enjoyable, but it’s only profitable if done the right way. It takes planning and regular effort to get good results. Here are some key reasons why people, businesses, and service providers can benefit from having blogs and resource hubs on their websites.

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For Promoting your Business/Product/Service

Almost every next person uses ad blockers because they’re tired of constant ads. Blogging, on the other hand, is a budget-friendly way to get both short-term and long-term exposure.

For one, blog posts can be shared on social media or used to start conversations. Since social sharing is free, it’s a simple and effective way to connect with your audience.

A well-written blog can also rank on search engines for the topics your ideal customers are searching for. By answering their questions in a helpful and trustworthy way, blogging builds trust, increases brand awareness, and boosts your authority often more effectively than ads.

A great way to get attention? Write about opinionated topics or take a different stance on a popular issue. This can create buzz and bring more eyes to your blog and business. By promoting your most attention-grabbing posts on social media, you can see a big increase in your ROI.

Another benefit is the steady, long-term traffic that a well-optimized blog can bring. To make this happen, make sure to:

  • Choose topics that match your target audience and business goals.
  • Write detailed, helpful blog posts.
  • Add calls to action (CTAs) to guide visitors through your marketing funnel.

For example, HubSpot has a comprehensive marketing resource hub that attracts millions of visitors each month. Many of their blog posts and guides showcase their software tools, increasing the likelihood of conversions and sales.

Increasing your Business 

There’s a clear connection between the number of pages indexed by Google and the number of leads generated. Businesses with hundreds of indexed pages get twice as many leads as those with fewer pages.

Blogging is a quick way to get multiple pages to rank in search results. Once your helpful content is ranked, you can add a lead magnet or email sign-up form to start collecting leads—even while you sleep!

To make this work, it’s important to have effective calls to action (CTAs). The CTAs should be relevant, convincing, and guide readers smoothly from the blog they just read to the next step.

Driving Organic Traffic Through Strategic Blogging

There are many ways to drive traffic to your website without paying for ads, which can be costly and only bring short-term results. One great way is to attract organic traffic by ranking in search engine results (SERPs). Blogging is one of the best ways to consistently drive organic traffic to your site.

Organic traffic is the top source of visitors for successful bloggers. Businesses can use the same strategy to promote their products or services and build brand authority.

The key to getting organic traffic to your blog is creating high-quality content and making sure it’s optimized for search rankings.

Your content should be unique, helpful, and well-written. It should follow a solid content plan (we recommend the topic cluster method).

Target relevant keywords with good ranking potential, and make sure your title is catchy, ideally with your main keyword included.

The content should be optimized for what people are searching for and meet Google’s page experience guidelines. Remember to add internal links and links to trustworthy external sites.

Finally, make sure your content is unique and easy to read, keeping your audience engaged.

Helps Position Your Brand as a Trusted Authority

Whether you’re running a business or looking for freelance work, blogging can help you establish yourself as an expert in your field. As you share your knowledge, people will start to see you as a trusted source of information in your niche.

When your audience views you as an expert, they’ll be more likely to trust your services, products, and recommendations. By building yourself (or your brand) as an influencer, your blog can create many ways to make money. 

Besides higher demand for your products or services, bloggers can also earn from monetization, affiliate marketing, sponsored posts, guest appearances, and more.

Blogging Can Make an Impact

For businesses wanting to make a difference, blogging is a great tool. It’s a powerful way to positively influence people and get them to support your cause.

By sharing case studies, goals, and achievements, you can show people that you’re committed, helping them feel connected to your business. Blogging lets you spread your message, keep your audience engaged, and build trust and transparency. This can help raise awareness, attract funding, and gain support from community leaders.

Builds Strong Communities Around Your Brand

No matter what your niche is, there are people out there who are interested in it. By blogging regularly, you can bring these like-minded people together, not just on your blog, but with each other as well. 

Your blog is a great way to connect with your audience and bring them together for your cause.

To build a community around your blog, look for online groups where your target audience hangs out. Many online communities are happy to welcome new members and support your goals. Get involved by participating in their events and meetups.

As your community grows, you can create your own social media groups or online spaces where people can connect. 

Use your blog to keep them engaged with challenges, giveaways, and by letting them help make decisions about your products and services. Even brainstorming new blog ideas together can be a fun way to keep them involved.

Passive Income Machine

Blogging is a dream job for many people who are unhappy with the 9-5 grind. Many start a blog to earn passive income that could one day replace their regular job.

The best part of having a successful blog is freedom. It allows you to work whenever and from anywhere. There are many stories of bloggers who began blogging as a hobby or to make extra money, only to turn it into a profitable business and create their own empire.

Becoming a Leading Voice in Your Industry

Bloggers with a strong message and great writing skills can become well-known thought leaders in their industry. Your blog acts as your platform, and the number of followers or subscribers shows your credibility.

Many bloggers have gained fame just by blogging. These influential bloggers become leaders in their field, respected and looked up to by others in their niche.

Making Announcements? Your Blog is the Best Place

Even if you use email marketing or have a section on your website for announcements, your new blog is a great place for customers to get the latest updates. You can share news like new products, answers to common questions, seasonal promotions, or any other important information about your company.

Using Your Blog to Connect with Industry Peers

Well-written, high-quality blog posts can attract the attention of experts in your field and bring them to your site. Once you’re confident they know who you are, you can use your blog as a reference or a reason to reach out to other industry peers.

Even if they don’t know you initially, your blog and its growing readership will provide enough proof of your expertise to encourage them to take a second look.

How to Blog? – Quick Guide 

  • Define your target audience.
  • Come up with content ideas regularly based on your market.
  • Research and choose a content management system (CMS).
  • Plan your blog strategy and create an editorial calendar.
  • Pay attention to how you structure your articles.
  • Learn how to market and promote your blog.
  • Understand the basics of SEO.
  • Use different types of blog posts.
  • Update and reuse old content.
  • Analyze your competitors.
  • Promote your blog regularly.

Conclusion

Blogging is a great way to connect with your audience, build trust, and bring more visitors to your website. 

But to make sure your blog gets noticed, you need the right SEO strategy. BragDeal can help you optimize your blog, making it easier for people to find and read. Reach out today, and let us help you make your blog a valuable part of your business!

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