PROGRESS
Project Summary
A new startup came to us with a request to create a luxury car detailing website, along with a brand that will capture attention. Since the target audience needs services done on high end vehicles, we focused on a modern and prestigious design layout.
From picking the company name to designing the entire brand, and then to creating the website, the attention to detail was our top priority.
MOBILE CAR DETAILING SERVICE
Strategy & Planning
The goal of the website was to get customers with luxury cars to book a service. We had to figure out a layout that was engaging, memorable, and provided all the information in an intuitive structure.
A fast loading site with the least amount of clicks was the main focus to increase conversions!
LUXURY CAR OWNERS
Mobile Website Development
Most of the luxury car owners use their phones throughout the day. We knew that if a high converting website was development, it would have to have a similar feel on a mobile device.
The final result allows users to seamlessly switch between the desktop and mobile phone while browsing the site. Since the goal of the site is to get more service bookings, each element gets larger and rearranged on the mobile view.
WORDS PLAY
Brand Name Research
Since this was a brand new company, there was no name at that point even. We had to figure out a name that was memorable, easy to spell, quickly described what the service was, and most importantly, not already taken by anyone else.
BRANDING DESIGN
Breaking Down The Brand
Since the person looking for the car detailing service most likely cares about their vehicle, we wanted the name to have a positive attribute since that psychologically would resonate better and give a sense of security.
Lastly, we wanted the main keyword in the name so that it’s clear what the service was about before even looking any further into it.
Van Wrap Design
Mobile Advertising
What a better way to spread the word than the good all way of wrapping a van that would advertise your business anywhere you go. We designed a van warp following the exact dimensions of the van to ensure the print came out pixel perfect!
FONTS USED
TYPOGRAPHY
All Sans Serif
In order to fit the entire website typography with the new brand, we found Sans Serif to be the best match. It’s clear, easy to read, and round in a similar way as the brand font.
Palette
COLORS
PRIMARY
SECONDARY
RESULTS
Achievements
We created an entire brand, modern website with a booking system, full van wrap, and more! Our client is stoked on the look of their new brand.
