PROGRESS
Project Summary
The fitness industry is a competitive space and in order to stand out, the presentation to customers has to be something that they aren’t used to. We knew that the Koactive Fitness was private labeling a highly demanded product which means we had to create a design that provided more than just an area to purchase the item. We created a website that provided users with a unique experience.
WEB DESIGN IN VANCOUVER
Strategy & Planning
The goal of the site was to provide users an intuitive shopping experience when researching about the hip band. Focusing on trust and credibility, we planned a website design that helps users make an easy decision without second guessing.
Mobile Responsive Web Design
Fits All Screen Sizes
Since the product was set to be targeting an audience in the 20-40 years old range, our research showed that most of those users use their phones when it comes to shopping online.
This meant that the website had to be flawless on a mobile device and have reduced clicks amount to get to the next step.
Responsive Website Design
Mobile Friendly
Creating the KOACTIVE brand required more than just designing the logo and picking the right colours. The fitness industry is growing by the day and in order to pick a name, register it, and design a brand around it, business owners have to get extra creative since everything else is already been done or taken.
We came up not with just a great name, but a brand representation that is easy to remember and be proud to represent.
FONTS USED
TYPOGRAPHY
H2 PF-Regular
In order to represent an effective workout accessory, the slogan font had to be sharp. The idea of the slogan area is to stand out, by picking a round yet sharp edges type of font, we maintained a consistent flow in the design yet an attention capturing area.
ALL SF-Regular
This font was chosen for the majority of the content on the website due its simplicity and roundness. Since the product is an elastic stretchable band, the font type choice was made to fit the look and feel.
Palette
COLORS
PRIMARY
SECONDARY
RESULTS
Achievements
When Koactive Fitness was formed, there was no brand, website, video, or anything else set up. We’ve literally created the entire online presence for the company.
