Project Summary
The new website created a clear and trustworthy presence for 5 Star Gold, Silver and Diamond, showcasing their services for gold, silver, diamonds, watches, jewelry, and bullion. The website design focused on clarity, fast access to information, and a premium look that reflects the value of the items customers deal with. The project set the stage for strong SEO and Google Ads performance.
Tags
Website Development Process
We researched the gold buying and precious metals industry, reviewed top competitors across BC, and built a structure that explains the services in a simple and credible way. The website content was written to match how real buyers and sellers search online, with clear breakdowns for diamonds, high end watches, jewelry, scrap gold and silver, and bullion. The layout is clean, direct, and built to convert through strong visuals and fast navigation.
Mobile Responsive Website
The site was built mobile first to accommodate users searching on the go for quick pricing, directions, or same day service. The mobile layout displays services in clean sections with prominent call and direction buttons. Everything loads fast, images scale properly, and customers can see what items are accepted without scrolling through clutter. This removed friction and made it easy for both buyers and sellers to take action immediately.
SEO Audit
The initial audit identified where improvements were needed for long term organic growth. Strong technical foundations, proper indexing, and clean on-site structure helped prepare the website to rank higher for gold and jewelry related searches in Kelowna.
SEO Improvements
SEO work produced measurable growth with over 70% increase in active users and total engagement. The rise in organic visitors directly aligned with improvements in content structure, metadata, on-site clarity, and local relevance. This increase shows that customers were finding the site more often and interacting with it more consistently than before.
Google My Business Profile
From creating the listing on Google Business Profile to clearly reflect all services the company offers, we created a profile that is hard to resist if you’re looking for a gold dealer. Within the first month, over 100 website clicks, more than 80 direction requests, and ongoing call activity. These interactions came from improved descriptions, corrected service areas, consistent hours, and frequent updates. The listing became one of their strongest lead drivers.
GMB Analytics
The analytics confirm that the listing reached top visibility across Kelowna, Vernon, West Kelowna, Peachland, and Lake Country. With clear service areas added and proper categorization, the business appeared for searches across multiple cities instead of being limited to a single zone. This expanded their reach and brought more local leads through the door.
Local Search Grid
The local search grid shows ranking strength across neighbourhoods. Numbers in the green and orange range indicate high visibility within Kelowna and surrounding areas. This visual map helped the client understand progress without reading technical reports. They could see where they appeared at the top and which areas were improving as SEO and GBP work continued.
Google Ads Campaign
Google Ads ran simultaneously with SEO to capture customers ready to act immediately. The campaign screenshot shows strong engagement with consistent clicks and daily visibility. The ads targeted the full range of services including gold, silver, diamonds, jewelry, watches, and bullion. Pairing Google Ads with top local rankings created a full funnel system that produced daily leads.
TYPOGRAPHY
Titles PlayfairDisplay
Used for headings, hero titles, and anything meant to feel premium or classic. The serif look matches the luxury gold-dealer vibe.
p Segoe UI
Used for body text, service descriptions, and smaller UI elements. Clean, readable, and neutral so the gold aesthetic stays the focus.
Colors
Every section, top to bottom
The preview scrolls through the complete page automatically.
Achievements
Organic traffic grew by more than seventy percent in the last quarter, driven by stronger rankings and improved search visibility. The website now holds top positions on Google for the key searches related to selling gold, silver, diamonds, jewelry, watches, and bullion in Kelowna.
The Google Business Profile reached the top spots across the main surrounding areas, supported by more than one hundred website clicks, over eighty direction requests, and more than seventy calls in a single month. These numbers reflect steady daily activity coming directly from local search.
Google Ads reinforced this success by consistently appearing first for the most relevant keywords and driving a reliable stream of new leads. Together, these results created a strong, predictable flow of customers across organic search, local map visibility, and paid advertising.
This project delivered measurable growth across all channels:
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+71.9 percent increase in active users in the last quarter
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+71.9 percent increase in total engagement events
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124 website clicks, 84 direction requests, and 72 phone calls from the Google Business Profile in a single month
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Top organic rankings for the main searches related to selling gold, silver, diamonds, jewelry, watches, and bullion in Kelowna
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Top map positions across the local search grid for the core surrounding areas
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Google Ads consistently showing in the first positions for the highest intent keywords
With these combined results, 5 Star Gold, Silver and Diamond gained a stable, predictable flow of new customers from organic search, Google Maps, and paid search.
★★★★★“Unbelievable service I am very happy how everything turned out. They always answered all my questions (and I have lots) and truly put their expertise to the test! Website development is clearly their strength so I recommend it to everyone that needs a new website.”
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Now that you've had a chance to learn about our process as well as review our case studies of all the web design in Vancouver, it is time to get your project moving forward!
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