Vancouver, Canada – March 21, 2025 – Every second, Google processes over 99,000 searches, which means businesses can’t afford to ignore SEO anymore. Companies that want to stay competitive are doubling down on smarter, more advanced SEO strategies to get seen.
And the results speak for themselves, 91% of organizations said SEO directly helped them improve their website performance and hit key marketing goals in 2024. BragDeal, one of the leading Vancouver web development companies, understands well that SEO is no longer about chasing keywords. It’s about building trust, answering real questions, and showing up where it counts.
Local SEO and Google My Business (GMB) Optimization
As a leading web development company, we’ve been keeping a close eye on what works best for getting businesses noticed online. One strategy that keeps delivering great results is Local SEO combined with Google My Business (GMB) optimization.
Since almost half of all Google searches are looking for something local, showing up in the Local Pack can bring in more foot traffic, phone calls, and conversions.
We use this approach for almost every local business we work with because the results are hard to ignore. Here’s how we make it happen:
- Claiming and completing the GMB profile with the right business categories, services, and high-quality images.
- Getting consistent reviews to boost reputation and rankings, reviews make up over 16% of local pack ranking factors.
- Posting regular updates about promotions, events, and news to show both Google and customers that the business is active.
- Keeping business details consistent across platforms like Yelp, Bing Places, and Apple Maps, helps build trust with Google.
We’ve also seen great results from adding important keywords in the GMB description and Q&A section, especially in competitive fields like real estate, dentistry, and personal services.
Our experts don’t believe in a “sell and forget” approach. We continuously track performance, adjust for seasonal trends, and use tools like BrightLocal and Google Search Console to measure engagement. With 78% of mobile local searches leading to an offline purchase, having a strong local presence has never been more important.
This strategy has helped many businesses grow, whether by increasing walk-ins for stores or generating leads for service-based companies. Investing in GMB optimization and strong local SEO is one of the smartest moves for long-term growth and visibility.
Schema Markup for Rich Search Results
Schema Markup might sound technical, but it’s actually a simple way to make your website stand out in search results. It helps search engines understand not just what your content says, but what it actually means. This is what allows businesses to show star ratings, prices, availability, FAQs, and other useful details directly in search results.
According to Ahrefs, pages using Schema markup are much more likely to get rich snippets, which can improve click-through rates by up to 30%. For online stores and service-based businesses, this is a big deal because it gives users instant information and builds trust, leading to more traffic and better engagement.
BragDeal uses structured data to highlight key details like:
- Product information and pricing to help online stores compete with bigger platforms.
- Review ratings, making local businesses look more trustworthy with gold stars in search results.
- FAQ sections that show quick answers and take up more space on search pages.
- Event details to get more visibility for workshops, webinars, and launches.
We’ve seen firsthand how this improves rankings over time. While Schema itself isn’t a direct ranking factor, Google has confirmed that it helps search engines understand content better, which can improve placement in results.
We don’t guess when it comes to this. Our team follows Google’s Rich Results Test and Schema.org guidelines to make sure everything is properly set up. Whether it’s WooCommerce or a custom-coded site, we apply Schema in a way that enhances SEO without affecting site speed.
Today, Schema markup isn’t just an extra perk, it’s a must-have. Search results are becoming richer and more interactive, and businesses that use structured data have a clear advantage over those that don’t.
Optimize Your Links
BragDeal understands that trust is everything when it comes to building authority online. Creating great content is important, but making sure it’s accurate, reliable, and backed by real sources is what makes a website truly stand out. With so much misinformation out there, both users and search engines value honesty and proper citations more than ever.
One way we make content more trustworthy is by using well-researched facts and linking to credible sources. Whether it’s a statistic, a new Google update, or an industry trend, we always cite original sources. This not only adds credibility but also lets readers check the information for themselves.
Google’s E-E-A-T guidelines (Experience, Expertise, Authoritativeness, Trustworthiness) favor content that is backed by real knowledge, so having proper citations makes a big difference.
When we talk about new features like Google Web Stories, we don’t just explain them, we link to Google’s official announcements, highlight examples from early adopters, and provide trusted resources for those who want to try them. This approach makes content more reliable and helps position our clients as industry leaders.
But even the most trustworthy content can lose value if it has broken links. Outdated or incorrect links hurt the user experience and can even damage SEO rankings. That’s why, BragDeal always checks for broken links during content and technical audits. We replace outdated links with new ones, redirect them properly, or remove them if needed to keep the user experience smooth.
However, broken links aren’t always a bad thing, they can actually be an opportunity. Using tools like Ahrefs, we find expired or outdated links on high-authority websites. If we have a relevant, updated piece of content on the same topic, we can suggest it as a replacement. This way, we earn quality backlinks without relying on spammy outreach tactics.
Beyond fixing links, we also help clients diversify their backlinks. Instead of only focusing on blog mentions, we explore niche directories, industry resource pages, forums, educational sites, and media outlets. A diverse backlink profile strengthens domain authority, increases referral traffic, and tells Google that the website is well-regarded across multiple sources.
We believe trust and authority aren’t built overnight, they’re earned through transparency, consistent updates, and smart strategies. These small efforts add up over time, leading to higher rankings, a stronger reputation, and better results for our clients.
User Experience (UX) as a Ranking Factor
BragDeal believes that websites should be built for people first and search engines second.
That’s why user experience (UX) is more than just good design, it’s a key part of our SEO strategy. As Google keeps updating its ranking system, UX signals have become more important, especially with Core Web Vitals now playing a big role.
Core Web Vitals focus on three things: how fast a page loads (LCP), how quickly it responds when you click something (FID), and how stable the layout is while loading (CLS).
According to Moz, sites that perform well in these areas have a better chance of ranking higher, especially in competitive industries where speed and ease of use make all the difference.
Our web developers and SEO experts work together to make sure every site we build runs smoothly and meets Google’s performance standards. We do this by reducing unnecessary code, compressing images, and making sure everything works perfectly on mobile. The goal is simple, a site that loads fast, feels easy to use, and works without frustration.
But good UX goes beyond speed. We also focus on clear navigation, accessible content, and simple user journeys. As Google starts paying more attention to how people interact with websites, like how long they stay and what they click on, these small improvements can have a big impact on rankings.
For us, UX is a tool for higher rankings and better conversions. Helping people find your site is important, but making sure they stay, engage, and take action is what truly drives results. And when that happens, search engines take notice.
Adapting to AI-Driven Search and User Intent
We’re keeping a close eye on how AI is changing the way people search, and what businesses need to do to keep up.
Google isn’t just looking for keywords anymore. It’s using artificial intelligence to understand what users actually mean, the context behind their searches, and even the emotions in their questions. This shift is changing how content needs to be created and optimized.
In 2024, AI-driven tools like Google’s Search Generative Experience (SGE) and MUM (Multitask Unified Model) are reshaping search results.
According to Search Engine Journal, these AI-powered features aim to provide more in-depth, conversational answers. That means only content that truly answers user questions will rank well. It’s no longer enough to match words, you have to solve the problem behind the search.
BragDeal has adapted new content strategies to fit this new reality. We focus on writing in a way that sounds natural, just like people speak and search. With about 71% of people using voice assistants for quick answers, it’s crucial to optimize for natural language, featured snippets, and question-based searches.
This AI shift also makes clarity, relevance, and expertise more important than ever. Instead of just targeting individual keywords, we use a strategy called semantic SEO, which focuses on entire topics and related ideas.
This helps AI-driven search engines recognize our clients as the best source of information, whether it’s for a voice search or a complex AI-generated result.
Businesses that adapt early are already seeing results. Visitors spent more time on their pages, and bounce rates dropped.
AI is changing the way people find information, and BragDeal is here to make sure businesses stay ahead, by creating smarter content, understanding what users need, and making sure every part of their digital strategy is ready for the future of search.
Produce High-Quality Content
BragDeal knows that the best way to get steady traffic and keep visitors coming back is by creating high-quality content that actually helps people. Google favors websites that offer real value, content that answers questions, solves problems, and keeps users engaged.
We focus on content that is fresh, useful and matches what people are actually looking for. When your content is relevant and based on real-time searches and industry trends, it naturally attracts more visitors. Plus, when people stay on your site longer, it tells Google that your page is helpful, improving your rankings in search results.
Everything starts with understanding your audience. We analyze what they search for, the questions they ask, and the type of content they already like. Whether it’s blogs, service pages, FAQs, or guides, every piece we create has a clear purpose. We use data-driven tools to find gaps in content and fill them, helping your business stand out as an expert in your field.
But writing great content is only half the battle. Making it easy to read is just as important. We recommend tools like Grammarly or Hemingway Editor to refine tone, remove complexity, and make content clear across all devices. When content is easy to read, people stay longer, interact more, and are more likely to convert.
Adding videos, images, and other visuals can make a huge difference. A short, engaging video can keep visitors on a page much longer, especially for businesses offering services, product demos, or tutorials.
We also mix up content formats to keep things engaging. Long articles are great for in-depth information, but if they’re just big blocks of text, readers might lose interest. That’s why we use infographics, tables, charts, and branded images to break up the content and make it easier to digest.
Different people absorb information in different ways, some prefer reading, some like to skim, and others would rather watch a quick video. We make sure all these preferences are covered.
Content should always sound natural. People don’t want to read robotic, overly formal writing. They want content that feels like a real conversation. That’s why we keep our writing friendly, engaging, and easy to understand. And with AI-driven search becoming more conversational, content that mimics human speech tends to rank higher.
Even small tweaks, like using clear subheadings, bullet points, and shorter paragraphs, make content easier to read. These small details help both users and search engines navigate your content better. A well-structured page improves the experience, and a better experience means better search rankings.
At BragDeal, we don’t just write content for the sake of it. We create content that builds authority, answers real questions, and delivers results.
Technical SEO Strategies to Improve Ranking in 2025
We know that Technical SEO is the backbone of a website’s success. While most people focus on content and backlinks, it’s the technical side that makes sure your site is easy to find, loads fast, and ranks well.
As we head into 2025, having a site that’s quick, secure, and mobile-friendly is more important than ever, because that’s exactly what Google expects.
Speed isn’t just a nice-to-have anymore; it’s a must. With Google’s Core Web Vitals now a key ranking factor, your site’s performance directly affects its visibility. Metrics like Largest Contentful Paint (LCP), which tracks loading speed, and Interaction to Next Paint (INP), which replaces First Input Delay (FID), are critical.
Google says even a one-second delay can cut conversions by 20%. BragDeal speeds up sites by compressing images, removing anything that slows pages down, and fine-tuning caching settings to make sure every second counts.
But Technical SEO isn’t just about speed, it’s also about making sure your site works perfectly on mobile. With Google’s mobile-first indexing now the norm, every website we build is designed to be just as smooth on a phone as it is on a desktop. We use responsive design, proper scaling, and smart coding to guarantee a seamless experience for all users.
Another key factor is crawlability. If search engines can’t easily access your content, it won’t rank, no matter how good it is. That’s why we focus on:
- A clear, well-structured site layout that keeps important pages easy to find.
- A properly formatted XML sitemap so Google knows what to index.
- Internal links that guide both users and search engines to the most important content.
- Regular checks for broken links and crawl errors using tools like Google Search Console.
Security is also a big deal. Google has made it clear that HTTPS is a ranking factor, but beyond that, it’s crucial for user trust. Every site we handle is secured with an SSL certificate, correct redirects (301s), and no mixed content warnings, because people trust sites that show that little padlock in the address bar.
Another often overlooked detail is index management. We carefully set up robots.txt files and canonical tags to make sure Google is crawling and ranking the right pages. This prevents duplicate content issues, improves crawl efficiency, and ensures no SEO potential is wasted.
SEO in 2025 is all about having a smart plan. At BragDeal, we work with brands to build powerful SEO strategies that actually bring in more traffic and real results you can see.
Media Contact
For more information on BragDeal Inc., and to view their new website, please visit https://bragdeal.com.
Address:
3103-688 Abbott St.
Vancouver, BC, V6B 0B9
Email: support@bragdeal.com
Phone (Toll Free): +1 (844) 604-2724
