About Us

Justason Market Intelligence Inc. firm offers the complete range of survey research and qualitative methodologies all with personal service only possible with a boutique firm. The firm owns and operates Vancouver Focus®.

A Vancouver-based market and social research firm asking the right people the right questions and delivering epiphanies.

Serving clients across North America including the world’s largest retailer, the world’s largest business software company, a leading international financial services company, several leading energy companies and regulators, the world’s top confectionary company and Canada’s largest private land management company.

What we do

Together with our qualitative division, Vancouver Focus®, we offer unparalleled opinion research and intelligence service.

Computer Aided Telephone Interviewing

Telephone interviewing remains a key element of many opinion research assignments. But quality research is only as good as the quality of the data collection.

JMI has worked diligently to build a telephone data collection system that delivers high quality live data collection on time and within a truly competitive research budget.

Our Talent

Meet our team of qualified and dedicated professionals.

Barb Justason

Barb Justason


Geoff Bird

Geoff Bird


Research Director
Michael Davis

Michael Davis


Steve Bengtson

Steve Bengtson




Trans-Mountain Pipeline expansion review should be halted, British Columbians say

Vancouver B.C. (7 Dec 2015) – Most British Columbia residents (63%) are aware that Prime Minister Trudeau promised to launch an immediate public review of the environmental assessment process, including the National Energy Board. Regionally, awareness is highest among residents of the Sunshine Coast (75%), Metro Vancouver and Victoria Capital Region (66% each).   Most B.C. residents (68%) agree that the assessment of the Kinder Morgan expanded pipeline and tanker proposal should be halted until Trudeau’s promised […]

How the anti-Conservative strategy is playing in Vancouver

Vancouver B.C. (12 Oct 2015) – The Liberals can thank strategic voters for their position in a tight race with the NDP in the City of Vancouver. The strategic, anti-Conservative, vote is the predominant reason the Liberals are currently tied with the NDP in Vancouver’s federal election race. While seven-in-ten (69 per cent) decided voters will support their party of choice, three-in-ten (30 per cent) will vote strategically, to defeat most commonly a Conservative candidate. In other words, nearly […]

Federal Liberals and NDP tied among City of Vancouver voters

Vancouver B.C. (10 Oct 2015) – The NDP and Liberals are in a dead heat in the City of Vancouver, according to the most recent federal election poll from Justason Market Intelligence. As we enter final stretch of the longest federal election in modern Canadian history, 35 per cent of City of Vancouver’s decided voters will support their NDP candidate, while 34 per cent will support their Liberal candidate. Support for the ruling Conservatives stands at 22 per cent in […]

What others have to say

OpenRoad Auto Group hired JMI to conduct both market awareness and customer research for our group. Anyone can tabulate results, but JMI showed a strong ability to analyze and present research findings through the lens of our strategic challenges and requirements. Intelligence is the key and we got intelligence to help make better decisions. In the competitive world of automotive retail, one of our advantages is JMI.

Christian Chia

President, OpenRoad Auto Group Ltd.

Justason Market Intelligence assisted me in the design and execution of a wine tasting that had to produce scientifically valid results for a Master of Wine thesis, using 153 tasters. Barb and her team did an excellent job and I would be delighted to recommend them.

James Cluer

Owner, Fine Vintage Ltd.

JMI took the time to understand our organization’s needs and developed a research study that delivered valuable marketing information. Barb Justason’s client service exceeded our expectations.

Anne Rodgers

Marketing & Communications Coordinator.


Vancouver Focus® (a Justason Market Intelligence company)
The Nanos Research Group
Marketing Research and Intelligence Association (MRIA)
American Association of Public Opinion Researchers (AAPOR)
Quirk’s Marketing Research Review

Justason Market Intelligence Inc.
Vancouver Focus®
503 – 1080 Howe Street
Vancouver, British Columbia
V6Z 2T1

Phone: +1 604 689 5511